Is your content smart? How do you know? Well, it starts by how you define “smart.” Content strategy is in large part concerned with how to make your content better, more relevant, reusable, findable, and able to leap tall buildings in a single bound. That’s why I was very interested to read a recent post [...]
Filed under: Best Practices, Content Strategy, Management, Semantics, SEO | Leave a Comment »
This post has absolutely nothing to do with content strategy — at least, unless we’re talking how to strategically deliver a verbal smackdown to a self-obsessed jackass in a coffee shop. No, this post is just a bit of a rant. This evening, I was working at a local Peet’s…checking email, reviewing copy, and generally [...]
Filed under: Rants | Leave a Comment »
I think there’s often a misconception among people who don’t really “get” content strategy that what we do for a living is make recommendations about which content should go where, and how it should look on a web page. Well, that’s part of it. But just a teensy, tiny part of it. There’s a [...]
Filed under: Best Practices, Content Strategy | Leave a Comment »
