For better content curation, think about seahorses

Posted on November 22, 2010 by C.C. Holland

Over the weekend, I visited the stunning California Academy of the Sciences in San Francisco’s Golden Gate Park. It’s a jaw-dropping experience every time, even after the umpteenth visit: a living rainforest, an aquarium, a natural-history museum, and a planetarium all under one (living) roof. But one thing I really noticed this time out was [...]

Filed under: Best Practices, Content Strategy, Editing, Usability | Tagged: , , , | Leave a Comment »

Embrace the (white) space

Posted on November 16, 2010 by C.C. Holland

I was collaborating with a designer on a particularly tricky product page recently. We had wrestled with text length and treatment in the hero image, trying to find a balance between saying what we needed to say (content strategy) and a compelling visual (design) and an easy, intuitive path for the reader (user experience). Needless [...]

Filed under: Best Practices, Content Strategy, Design, Usability | 29 Comments »

Before you jump on the social-media bandwagon, read this

Posted on November 6, 2010 by C.C. Holland

If I had a nickel for every time a client said, with gleaming eyes, “Well, we need a Facebook/Twitter/MySpace/ presence and a blog, right?” I’d be a wealthy gal. Okay, maybe not, but I’d definitely have a lot more nickels. Seems like everyone is hopping aboard that social-media bandwagon these days. And there’s definitely a [...]

Filed under: Content Strategy, Social media | Leave a Comment »

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