A new manager at one of my client organizations has opined that “content strategy is a luxury we can’t afford.” As a result, this manager plans to divide the many content-strategy responsibilities within the company among a handful of disparate people, some of whom have never worked together before. Mistake. BIG mistake. Why? Because content [...]
Filed under: Best Practices, Content Strategy, Management, Rants | Tagged: bad ideas, content, content strategy | Leave a Comment »
