I recently read a blog post from Rod Brooks titled, “If You Don’t Know Why, Your What and Your How Don’t Matter.” He said that “why” is one of the essential, central questions in our lives. I agree. As Rod noted, children are incessantly asking “Why?” (and we are just as constantly answering with the [...]
Filed under: Audience, Content marketing, Content Strategy | 1 Comment »
I’m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that’s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product…but don’t spend the time (or effort) to make sure the [...]
Filed under: Best Practices, Content Strategy, Editing, Grammar, Style, Writing | 1 Comment »
