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		<title>My Favorite Content Strategy Word is &#8216;Why&#8217;</title>
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		<pubDate>Fri, 27 Jan 2012 01:33:28 +0000</pubDate>
		<dc:creator>C.C. Holland</dc:creator>
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		<description><![CDATA[I recently read a blog post from Rod Brooks titled, &#8220;If You Don&#8217;t Know Why, Your What and Your How Don&#8217;t Matter.&#8221; He said that &#8220;why&#8221;  is one of the essential, central questions in our lives. I agree. As Rod noted, children are incessantly asking &#8220;Why?&#8221; (and we are just as constantly answering with the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ccholland.com&#038;blog=5729429&#038;post=543&#038;subd=ccholland&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Give Your UI Some Love With a Style Guide</title>
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		<pubDate>Fri, 06 Jan 2012 23:19:40 +0000</pubDate>
		<dc:creator>C.C. Holland</dc:creator>
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		<description><![CDATA[I&#8217;m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that&#8217;s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product&#8230;but don&#8217;t spend the time (or effort) to make sure the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ccholland.com&#038;blog=5729429&#038;post=374&#038;subd=ccholland&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Setting Content Deadlines? Underpromise.</title>
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		<pubDate>Sun, 18 Dec 2011 18:32:19 +0000</pubDate>
		<dc:creator>C.C. Holland</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Content Strategy]]></category>
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		<description><![CDATA[You&#8217;ve all heard that saying that it&#8217;s better to underpromise and overdeliver than the reverse. Goes without saying, right? But you&#8217;d be surprised at how many times that&#8217;s not the approach with big content projects. If  you&#8217;ve ever worked with Web content, you know that it&#8217;s a many-headed hydra. Just when you think you&#8217;ve chopped [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=ccholland.com&#038;blog=5729429&#038;post=366&#038;subd=ccholland&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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