From Web content to social media, from brand identity to advertising, from event marketing to demand generation, the one constant has to be useful, multipurpose, kick-ass content that attracts and engages customers and prospects.
I specialize in helping companies come up with content strategies that support — and expand — their marketing efforts and business goals. That includes making the most of your digital footprint and creating a consistent, engaging content experience from every entry point and c0mmunications channel, whether it’s advertising, social media, public relations, email marketing, or even internal communications.
My services range from content inventories and competitive audits to sweeping plans for expanding a brand into new marketing arenas, including syndicated content and social media. I offer CMS recommendations and help design workflows that fit into your current framework.
I create style guides and glossaries, develop tone and voice guidelines, and coach writers on how to write Web-savvy copy. I play well with others, especially information architects, user-experience folks, and design teams. I help your content align with your messaging, branding, and marketing campaigns.
I speak SEO and usability. I create workflows, governance plans, editorial calendars, and archiving/updating strategies. I’m a go-between, a persuader, a diplomat, an ombudsman, and the voice of reason. And I’m very good at herding all the cats that are part and parcel of any content initiative.
And yeah — I also write: site content, collateral, metadata, blogs, tweets, video scripts, and more.
Any questions, or just want to talk content strategy? Give me a call anytime at (510) 394-3477, or email me at cc@ccholland.com or cc@c-squaredmedia.com.
