You need strong pillars for a sound content strategy
I think there’s often a misconception among people who don’t really “get” content strategy that what we do for a living is make recommendations about which content should go where, and how it should look on a web page.
Well, that’s part of it. But just a teensy, tiny part of it.
There’s a lot of heavy lifting, hammering, nailing, sawing, ripping off old shingles, rewiring circuits, and <insert your own construction reference here> that happens before those happy little recommendations. Which is why I was so glad to see Chris Moritz‘s recent post about developing the “pillars” that support a content strategy.
Chris ably breaks the process down into four main steps: determine the business goals and/or marketing tasks; pick the brains of the most customer-centric people in the organization to find out what customers really think and want; do your research; and plot out the commonalities and overlap areas from your first three steps, narrowed down to the top five.
I’m grossly oversimplifying here, and Chris’s post is well worth a thorough read. And then get building!
Read the full post here: