How do you define smart content?
Is your content smart? How do you know? Well, it starts by how you define “smart.”
Smarter is better...
Content strategy is in large part concerned with how to make your content better, more relevant, reusable, findable, and able to leap tall buildings in a single bound. That’s why I was very interested to read a recent post by analytics strategist Seth Grimes about how to define smart content.
He posed that question to four elite content geeks (and I use the term lovingly and respectfully): Mirko Minnich, SVP, Product Technology Strategy at scientific and technical publisher Elsevier; Mark Stefik, a Research Fellow at the Palo Alto Research Center (PARC); Natasha Fogel, an EVP at StrategyOne who leads Edelman’s Global Competitive Intelligence and Analytics team; and Dries Buytaert, co-founder and CTO at Acquia, who created the Drupal content-management system. He also draws insight from a Gilbane Group study.
Some takeaways…smart content should:
- be organized and structured
- use semantic technologies (not just taxonomies)
- be relevant
- be findable
- be useful
These are good starting points when creating or assessing any content and an easy way to make sure your content goes to the head of the class.
Read the full post here:
Six Definitions of Smart Content
C.C. Holland 