Content Strategy is the Corporate Little Black Dress

Model showing off stylish black dress

Content strategy: No corporate wardrobe is complete without it

It’s been a (long) while since I last blogged, but I swear, I have a good excuse: I was job- and/or client-hunting.

Not that that completely makes up for the fact that it’s been radio silence around here for a while, but juggling resumes, interviews, networking, conferences, travel, and — oh yeah — the holidays kinda knocked me off the blogging path.

But I have good news to report. Not only is my dance card full again (and then some!), and my blogging block lifted; my journey revealed something pretty interesting: Content strategists are the new “cool kids.”

Yep, that’s right. We’re popular. In demand. And (dare I say it?) respected and appreciated, at least by Silicon Valley companies.

I was amazed to see how many top-tier organizations (I’d name names, but heck, you can imagine who they are) are looking to expand their ranks by adding to, or starting, a content-strategy practice. Seems like someone out there (yes, I’m looking at you, Kristina Halvorson, Erin Kissane, and Ann Rockley) has done a dang good job of getting the word out about why we’re helpful, useful, and pretty much essential these days.

Sort of like the little black dress that every woman must have in her closet.

And this makes me happy, not just for myself and my brethren, but for what that implies about the direction smart businesses are taking. Dare we imagine a future where branding, messaging, governance, usability, UX, SEO, copy writing, and editorial planning work hand-in-glove to create seamless, user-friendly experiences — both on the Web and beyond?

Yes. I think we dare. Because let’s face it: Content strategy looks good on everyone.

image courtesy of Tsvetok via a Creative Commons license

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