Audience Category

My Favorite Content Strategy Word is ‘Why’

I recently read a blog post from Rod Brooks titled, “If You Don’t Know Why, Your What and Your How Don’t Matter.” He said that “why”  is one of the essential, central questions in our lives. I agree. As Rod noted, children are incessantly asking “Why?” (and we are just as constantly answering with the […]

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Is Your Website Getting Too Much Traffic?

Is your website getting a lot of traffic? Yes? Good for you. On second thought…is it, really? Good for you, I mean. There’s long been a school of thought that with websites, traffic is everything. But that’s not really true, is it? If all that volume isn’t getting you leads, or conversions, or whatever it […]

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