Content marketing Category

My Favorite Content Strategy Word is ‘Why’

I recently read a blog post from Rod Brooks titled, “If You Don’t Know Why, Your What and Your How Don’t Matter.” He said that “why”  is one of the essential, central questions in our lives. I agree. As Rod noted, children are incessantly asking “Why?” (and we are just as constantly answering with the […]

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What does a Chief Content Officer do, anyway?

Within marketing and content strategy circles, we’re starting to see a new job title: Chief Content Officer. While CCOs have existed in the past, they’ve usually been found in traditional media or PR. These days, CCOs are springing up in the corporate world — for example, Netflix and HTC both have one — heck, it’s […]

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