Content Strategy Category

My Favorite Content Strategy Word is ‘Why’

I recently read a blog post from Rod Brooks titled, “If You Don’t Know Why, Your What and Your How Don’t Matter.” He said that “why”  is one of the essential, central questions in our lives. I agree. As Rod noted, children are incessantly asking “Why?” (and we are just as constantly answering with the […]

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Give Your UI Some Love With a Style Guide

I’m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that’s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product…but don’t spend the time (or effort) to make sure the […]

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Setting Content Deadlines? Underpromise.

You’ve all heard that saying that it’s better to underpromise and overdeliver than the reverse. Goes without saying, right? But you’d be surprised at how many times that’s not the approach with big content projects. If  you’ve ever worked with Web content, you know that it’s a many-headed hydra. Just when you think you’ve chopped […]

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