Content Strategy Category

Before you jump on the social-media bandwagon, read this

If I had a nickel for every time a client said, with gleaming eyes, “Well, we need a Facebook/Twitter/MySpace/ presence and a blog, right?” I’d be a wealthy gal. Okay, maybe not, but I’d definitely have a lot more nickels. Seems like everyone is hopping aboard that social-media bandwagon these days. And there’s definitely a […]

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Why you need a content strategist (and what one does)

In a nutshell, the title of this post sums up both my short and in-depth pitches to potential clients. The tricky part is, it’s often very challenging to distill the whole “what does a content strategist do” into a nice little elevator speech. Most of the time, I try some variation of “Think of it […]

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How do you define smart content?

Is your content smart? How do you know? Well, it starts by how you define “smart.” Content strategy is in large part concerned with how to make your content better, more relevant, reusable, findable, and able to leap tall buildings in a single bound. That’s why I was very interested to read a recent post […]

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