Editing Category

Give Your UI Some Love With a Style Guide

I’m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that’s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product…but don’t spend the time (or effort) to make sure the […]

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For better content curation, think about seahorses

Over the weekend, I visited the stunning California Academy of the Sciences in San Francisco’s Golden Gate Park. It’s a jaw-dropping experience every time, even after the umpteenth visit: a living rainforest, an aquarium, a natural-history museum, and a planetarium all under one (living) roof. But one thing I really noticed this time out was […]

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When language obscures clarity

Quick, what’s the difference between “avoid” and “use sparingly?” Not so fast, cowboy — think about that for a minute. The first means “keep away from” or “refrain from.” The second means to use with “careful restraint.” Argues one editor I know: “They’re basically the same thing.” Yet another opines, “The first implies you shouldn’t […]

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