Management Category

What does a Chief Content Officer do, anyway?

Within marketing and content strategy circles, we’re starting to see a new job title: Chief Content Officer. While CCOs have existed in the past, they’ve usually been found in traditional media or PR. These days, CCOs are springing up in the corporate world — for example, Netflix and HTC both have one — heck, it’s […]

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Is content strategy a luxury you can’t afford?

A new manager at one of my client organizations has opined that “content strategy is a luxury we can’t afford.” As a result, this manager plans to divide the many content-strategy responsibilities within the company among a handful of disparate people, some of whom have never worked together before. Mistake. BIG mistake. Why? Because content […]

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How do you define smart content?

Is your content smart? How do you know? Well, it starts by how you define “smart.” Content strategy is in large part concerned with how to make your content better, more relevant, reusable, findable, and able to leap tall buildings in a single bound. That’s why I was very interested to read a recent post […]

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