Rants Category

Why Ignorance Isn’t Bliss

No one wants to look stupid. Fact of life, right? We all want to be the smartest person in the room, or at least have people think we are. Who wants to admit to being uninformed, out of the loop, out of touch? Raising your hand and asking a question or (gasp!) requesting an explanation, […]

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Setting Content Deadlines? Underpromise.

You’ve all heard that saying that it’s better to underpromise and overdeliver than the reverse. Goes without saying, right? But you’d be surprised at how many times that’s not the approach with big content projects. If  you’ve ever worked with Web content, you know that it’s a many-headed hydra. Just when you think you’ve chopped […]

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A Content Strategist is More Than a Word Jockey

I heard these dreaded words the other day, from a potential client: “How is content strategy any different from copy writing?” This question, it must be noted, was uttered after I had done my whole dog-and-pony show/PowerPoint presentation about the value of content strategy, what the process was, what deliverables could be expected, and so […]

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