Rants Category

Is content strategy a luxury you can’t afford?

A new manager at one of my client organizations has opined that “content strategy is a luxury we can’t afford.” As a result, this manager plans to divide the many content-strategy responsibilities within the company among a handful of disparate people, some of whom have never worked together before. Mistake. BIG mistake. Why? Because content […]

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A peevish patron at Peet’s

This post has absolutely nothing to do with content strategy — at least, unless we’re talking how to strategically deliver a verbal smackdown to a self-obsessed jackass in a coffee shop. No, this post is just a bit of a rant. This evening, I was working at a local Peet’s…checking email, reviewing copy, and generally […]

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