SEO Category

How do you define smart content?

Is your content smart? How do you know? Well, it starts by how you define “smart.” Content strategy is in large part concerned with how to make your content better, more relevant, reusable, findable, and able to leap tall buildings in a single bound. That’s why I was very interested to read a recent post […]

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AdWords isn’t a simple shortcut to SEO

I’ve worked with so many clients who ignore my suggestions to optimize their content for better search-engine ranking. They argue that they don’t need the organic search — because they have an SEM plan that uses AdWords. (cue the angels singing) I think AdWords is great. Used correctly, it can definitely help generate traffic. But […]

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