Usability Category

Infographics: The Eye Candy of Content Strategy

I’m a word nerd from way back, but I will be the first to admit that there are plenty of times that a great image kicks the stuffing out of a great hunk of well-crafted prose. Why? In my estimation, there are three reasons. Simplicity. Case in point: Much as people like to hate on […]

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For better content curation, think about seahorses

Over the weekend, I visited the stunning California Academy of the Sciences in San Francisco’s Golden Gate Park. It’s a jaw-dropping experience every time, even after the umpteenth visit: a living rainforest, an aquarium, a natural-history museum, and a planetarium all under one (living) roof. But one thing I really noticed this time out was […]

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Embrace the (white) space

I was collaborating with a designer on a particularly tricky product page recently. We had wrestled with text length and treatment in the hero image, trying to find a balance between saying what we needed to say (content strategy) and a compelling visual (design) and an easy, intuitive path for the reader (user experience). Needless […]

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