Posted on November 18, 2011 Leave a Comment
I’m a word nerd from way back, but I will be the first to admit that there are plenty of times that a great image kicks the stuffing out of a great hunk of well-crafted prose. Why? In my estimation, there are three reasons. Simplicity. Case in point: Much as people like to hate on […]
Posted on November 22, 2010 Leave a Comment
Over the weekend, I visited the stunning California Academy of the Sciences in San Francisco’s Golden Gate Park. It’s a jaw-dropping experience every time, even after the umpteenth visit: a living rainforest, an aquarium, a natural-history museum, and a planetarium all under one (living) roof. But one thing I really noticed this time out was […]
Posted on November 16, 2010 29 Comments
I was collaborating with a designer on a particularly tricky product page recently. We had wrestled with text length and treatment in the hero image, trying to find a balance between saying what we needed to say (content strategy) and a compelling visual (design) and an easy, intuitive path for the reader (user experience). Needless […]
