Writing Category

Give Your UI Some Love With a Style Guide

I’m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that’s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product…but don’t spend the time (or effort) to make sure the […]

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Secret Punctuation Marks You Never Knew Existed (Unless You’re a Smarty-pants)

Who knew? I, the arbiter of all things punctuation in my house and admitted serial-comma-lover, just learned that I’m not at smart as I think I am. My days of proudly trotting out “It’s called an ampersand!” to my grade-schooler — or, better yet, “It’s not really called the ‘at’ sign, you know; it’s an […]

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A Content Strategist is More Than a Word Jockey

I heard these dreaded words the other day, from a potential client: “How is content strategy any different from copy writing?” This question, it must be noted, was uttered after I had done my whole dog-and-pony show/PowerPoint presentation about the value of content strategy, what the process was, what deliverables could be expected, and so […]

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