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A Content Strategist is More Than a Word Jockey

I heard these dreaded words the other day, from a potential client: “How is content strategy any different from copy writing?” This question, it must be noted, was uttered after I had done my whole dog-and-pony show/PowerPoint presentation about the value of content strategy, what the process was, what deliverables could be expected, and so […]

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The Content Strategy Rap

One of the best parts of attending Confab last week in Minneapolis was having the opportunity to meet, in person, all the fabulously talented content strategists I’ve been connecting with on Twitter and through various content groups. To my delight, they are as smart in person as they are online — and a funny, talented, […]

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What does a Chief Content Officer do, anyway?

Within marketing and content strategy circles, we’re starting to see a new job title: Chief Content Officer. While CCOs have existed in the past, they’ve usually been found in traditional media or PR. These days, CCOs are springing up in the corporate world — for example, Netflix and HTC both have one — heck, it’s […]

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