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Is Your Website Getting Too Much Traffic?

Is your website getting a lot of traffic? Yes? Good for you. On second thought…is it, really? Good for you, I mean. There’s long been a school of thought that with websites, traffic is everything. But that’s not really true, is it? If all that volume isn’t getting you leads, or conversions, or whatever it […]

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Content Strategy is the Corporate Little Black Dress

It’s been a (long) while since I last blogged, but I swear, I have a good excuse: I was job- and/or client-hunting. Not that that completely makes up for the fact that it’s been radio silence around here for a while, but juggling resumes, interviews, networking, conferences, travel, and — oh yeah — the holidays […]

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Is content strategy a luxury you can’t afford?

A new manager at one of my client organizations has opined that “content strategy is a luxury we can’t afford.” As a result, this manager plans to divide the many content-strategy responsibilities within the company among a handful of disparate people, some of whom have never worked together before. Mistake. BIG mistake. Why? Because content […]

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