A Content Strategist is More Than a Word Jockey

Posted on June 24, 2011     Leave a Comment

I heard these dreaded words the other day, from a potential client: “How is content strategy any different from copy writing?” This question, it must be noted, was uttered after I had done my whole dog-and-pony show/PowerPoint presentation about the value of content strategy, what the process was, what deliverables could be expected, and so […]

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Content Strategy is the Corporate Little Black Dress

Posted on March 14, 2011     Leave a Comment

It’s been a (long) while since I last blogged, but I swear, I have a good excuse: I was job- and/or client-hunting. Not that that completely makes up for the fact that it’s been radio silence around here for a while, but juggling resumes, interviews, networking, conferences, travel, and — oh yeah — the holidays […]

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