Content Strategy is the Corporate Little Black Dress

Posted on March 14, 2011     Leave a Comment

It’s been a (long) while since I last blogged, but I swear, I have a good excuse: I was job- and/or client-hunting. Not that that completely makes up for the fact that it’s been radio silence around here for a while, but juggling resumes, interviews, networking, conferences, travel, and — oh yeah — the holidays […]

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Is content strategy a luxury you can’t afford?

Posted on December 6, 2010     Leave a Comment

A new manager at one of my client organizations has opined that “content strategy is a luxury we can’t afford.” As a result, this manager plans to divide the many content-strategy responsibilities within the company among a handful of disparate people, some of whom have never worked together before. Mistake. BIG mistake. Why? Because content […]

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For better content curation, think about seahorses

Posted on November 22, 2010     Leave a Comment

Over the weekend, I visited the stunning California Academy of the Sciences in San Francisco’s Golden Gate Park. It’s a jaw-dropping experience every time, even after the umpteenth visit: a living rainforest, an aquarium, a natural-history museum, and a planetarium all under one (living) roof. But one thing I really noticed this time out was […]

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