A Content Strategist is More Than a Word Jockey

Posted on June 24, 2011     Leave a Comment

I heard these dreaded words the other day, from a potential client: “How is content strategy any different from copy writing?” This question, it must be noted, was uttered after I had done my whole dog-and-pony show/PowerPoint presentation about the value of content strategy, what the process was, what deliverables could be expected, and so […]

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What does a Chief Content Officer do, anyway?

Posted on May 3, 2011     Leave a Comment

Within marketing and content strategy circles, we’re starting to see a new job title: Chief Content Officer. While CCOs have existed in the past, they’ve usually been found in traditional media or PR. These days, CCOs are springing up in the corporate world — for example, Netflix and HTC both have one — heck, it’s […]

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