Best Practices Category

Why Ignorance Isn’t Bliss

No one wants to look stupid. Fact of life, right? We all want to be the smartest person in the room, or at least have people think we are. Who wants to admit to being uninformed, out of the loop, out of touch? Raising your hand and asking a question or (gasp!) requesting an explanation, […]

Read More

Give Your UI Some Love With a Style Guide

I’m convinced that UI is often the (pardon the expression) red-headed stepchild of content strategy. And that’s especially true of in-product UI. Businesses often spend big bucks on crafting these amazing website, with fabulous and well-crafted content, to support a cool Web app or product…but don’t spend the time (or effort) to make sure the […]

Read More

Setting Content Deadlines? Underpromise.

You’ve all heard that saying that it’s better to underpromise and overdeliver than the reverse. Goes without saying, right? But you’d be surprised at how many times that’s not the approach with big content projects. If  you’ve ever worked with Web content, you know that it’s a many-headed hydra. Just when you think you’ve chopped […]

Read More